Mehmet Soydam

Developed and automated critical dashboards and reports using BigQuery, Python, Git, and Airflow, enabling data-driven identification of growth opportunities across diverse categories and business models in the Gulf region.

Executed in-depth user and churn segmentation analyses, uncovering critical patterns in discount effectiveness, user behavior, and basket composition that informed profitability strategies.

Spearheaded A/B testing for key levers including cargo, payment, and discounts, directly influencing strategic decisions and regional scaling through performance-driven user behavior insights.

Conducted comprehensive customer behavioral analysis to pinpoint key drivers of engagement and loyalty, significantly increasing shopper engagement for 4.3 million users across diverse segments.

Constructed and managed centralized discount and product margin data tables, ensuring high data integrity and precise cost/revenue allocation through effective collaboration with DWH teams and stakeholders.

Identified critical market trends and strategic opportunities through comprehensive analysis of pension, life, and personal accident market reports, informing product development.

Proposed and coordinated the successful launch of new products and campaigns, alongside implementing customer experience (CX) improvements to drive market penetration.

Leveraged Python and Excel for data analysis, providing critical insights that informed product development and customer experience enhancements.

Managed complex reinsurance and pooling operations, aligning internal teams and overseeing financial and system developments in collaboration with five external partners to ensure operational efficiency.

Automated and streamlined reporting processes for over 250 accounts, resolving critical data omissions and significantly enhancing product profitability through collaboration with global partners.

Conducted User Acceptance Testing (UAT) and provided data analysis for Allianz's core transformation project (ABS), ensuring product and policy changes met customer, sales, and legal requirements.

Delivered comprehensive market analysis and identified product trends for life and pension offerings, contributing to the successful launch of new products, including critical illness and saving-like life insurance.

Supported R&D projects by conducting preliminary research and data gathering for product innovation.

Assisted in data collection and analysis to support business intelligence initiatives and reporting.

Supported systems design projects focused on optimizing production planning processes and efficiency.

Participated in daily operations and learned about electronics manufacturing processes and quality control.